Italian marketing mistake #1: ‘Gis Baby’

Originally coined by Saturday Night Live, the slang term ‘jizz’ is maybe not the most frequently used term for premature ejaculation… but it’s pretty widely recognized for those of us American English speakers of a certain generation. I can completely understand that it would fly under the radar of even a fluent English speaking Italian.

Still, it makes me giggle a little bit every time I drive by their store. Maybe if it weren’t a store for babies… but, then again, perhaps that is appropriate!

Screen shot 2013-06-06 at 12.38.07 AM



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